How many contacts have you got in your LinkedIn network? It is quite a significant difference if your network is created by dozens or by thousands of contacts. Right after the quality of your LinkedIn profile, this is the next important factor, which influences, whether your presence on LinkedIn will be of any use or not.
Let’s do a little bit of maths here. Let’s say, theoretically, that you have 1,000 contacts in your network. Every one of your contacts (number ones) also has 1,000 contacts. And every one of their contacts (number twos) also has 1,000. How much is 1,000 to the third? 🙂
Yes, it is just a bleak theory, because there are many contacts that will be common to everybody, who is on LinkedIn. But for understanding the principle and mainly the potential, the power, which is hidden behind the size of your network on LinkedIn, it is, I think, a good example…
Because you can “reach” the contacts on the third level. Your profile and the content you publish can get to them. They can get interested in your brand and what you do. They can find out, how you can be useful to them and they to you and they may become your No. 1s.
Therefore, not just your contacts, but also contacts of your contacts are your potential customers… So the number definitely matters…
If you have only dozens of contacts in your network, not many other people have a chance to learn about you. Any of your activities’ reach is about zero and your presence here is bringing you nothing… But you are here to let as many people, your potential customers, know what you do, or not…?
How to achieve the network growing by itself and No. 2s becoming No. 3s? I will tell you in my next blog post about building the brand on LinkedIn.
Which contacts should be creating the base?
All three groups of contacts are important for you, every one of them has its role. Your audience expands with their growth. More people can learn about you. Your brand becomes stronger. Interesting opportunities, commissions come along.
From my own (and my client’s) experience things start to skyrocket once you reach 1,000 contacts. This should be your first short term goal. And then keep going. A large network of contacts in connection with building your brand will soon start bearing fruit. It will be much easier for you to close a new deal, many customers will approach you by themselves.
Sending and accepting requests to everybody you come across is not a good way. Always act according to your goals and follow your LinkedIn strategy. Connect with people, who:
Quantity and quality of your LinkedIn network should go hand in hand.
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